About Us

Why Loser ADDA?

"AT THE END OF THE DAY LOSERS ARE THE RULERS " from this comes the "LOSER" and "WHEN ALL THE LEADERS COME TOGETHER TO MAKE SOMETHING GREAT" from this comes the "ADDA". The CEO, MR. AMIT PRAKASH thought the name sounded "fun , spirited and not intimidating".




Loseradda is world class concept store. Uniquely designed with cosmopolitan appeal and unprecedented access to the latest looks of the season, style. This is Indian brand of fashion. Their repo lies in the value of design, an endless message that a single art carries with it, and how it is crafted on quality. Their craft carries message of life and struggle, it comes from an experience of diverse life - from a village with no electricity to owning a startup in metropolitan cities, they simply put out heart and emotions out in any products.

With it's website relaunch in 2019, Loseradda had solidified it's standing as the new essential luxury of style. It's Page's are filled with exquisite finds of fashion. Their wide range of products and connection with their customers has turned out into a different kind of "Brand" with flavor of trust.


Formed by an Engineering Graduate and his team , in 2018 Mr. Amit Prakash had continued to grow rapidly. Under the new vision of creativeness the house has redefined fashion, and further reinforcing it's position as one of the most desirable fashion houses.

Starting from a small scale business to growing up as the fastest growing online fashionable costume and casual wear business, he has seen a lot of ups and downs in his carrier , despite of all these people are loving him as well as his products heartily.


Loseradda-Team's design concept is to create individual clothing with elements of trending glamour whilst focusing on intricate details and embroidery. Inspirations for design taken from previous iconic fashions and Fused with today's catwalk trends. Inspired by vintage and love for art design and culture, there are many styles that they caters to.


Loseradda is no short of Recognition, Brand Value, Overwhelming 5-star Reviews and may more elements of  success. This all has come through Loseradda-Team's focus, hard work and commitment toward process through which we create each of our product.